We call it the Ugh factor – seeing a professional piece of communication, a web site, a brochure, or an ad, whose design is poor, whose writing is blah.

Ugh!

Today, anyone with a laptop is a writer, even a three-year-old boy discovering the keyboard for the first time. Let me pull my son away from Barney to demonstrate.

Lj oiu fdsouiiji20io3490ij k djlkjw kjwfjkl;23

See? He just typed letters and numbers on a page… does that make him a writer? Would you hire him to produce your marketing materials? Of course not.

Writing and designing well is an art. It takes talent. It takes experience. It takes a creative eye and a thorough understanding of audience. Creative minds understand emotion, voice, face, and symbol. Good writers paint with words. And their designers help make those words jump off the page.

Here’s the problem. Far too many companies are entrusting their creative projects to inexperienced, uncreative people. Far too many companies are handing the creative keys to just any college graduate with a marketing degree, a blog and a laptop.

Ugh!

What’s the difference between ineffective marketing materials and the “Lj oiu fdsouiiji20io3490ij k djlkjw kjwfjkl;23” keystrokes of a three-year-old boy? One is excusable.

Contact the experts from Creative Talent Pool today. Let us show you the importance of rethinking creatively. Let us produce creative, dynamic materials for you.